Creative Director, Content Strategist, & Visual Storyteller

I’m a creative director, content strategist, and visual storyteller drawn to culture, fashion, style, design, and all things beautiful.

Born in California and raised in Texas, I eventually found my way to New York and London, where I fell even deeper into the worlds of fashion, photography, and visual culture. I’ve always been fascinated by the way people express themselves — what they wear, what they make, what they notice, and what makes something feel relevant.

My career has taken me from art direction and production to social creative and global brand storytelling. I’ve built creative teams, shaped visual identities, developed content strategies, directed shoots, and helped brands evolve without losing what makes them themselves.

At the heart of it all, I’m interested in making things that feel good — visually, emotionally, and culturally. I like beautiful things, but I’m much more interested in why they’re beautiful, why people connect with them, and what makes them worth remembering.